As the latest technologies are incorporated into the business process, organisations will naturally become more comfortable when working with third-party technology vendors. This means the ability to identify, select, and manage the right technology vendor can make the difference between the success and failure of a new business initiative. But, while many sourcing and vendor management (SVM) professionals are starting to play an increasingly important role in this emerging technology evaluation process, many of Forrester's sourcing clients explain that their involvement is not always clearly defined, resulting in a more reactive and makeshift role than they would like.
Stories by Chris Andrews
Over the past few years, new devices and new services have made technology a nearly universal part of the consumer marketplace. At Forrester, we refer to this shift as Tech Populism, a trend that has changed the way individuals use and consume technology in both their personal and professional lives.
And in Forrester's new book, Empowered, analysts Josh Bernoff and Ted Schadler examine the potential of this trend: proactive business leaders are harnessing the power of consumer technologies as a way to enhance customer intimacy, improve levels of internal collaboration, and foster innovation.