Stories by Mark Coggins

The missing link in your BI/CRM strategy

It's no secret that customer relationship management (CRM) is a key business strategy to determine enterprise success. Aggressively managing customer relationships and working to ensure retention have become imperative to building business, especially through lean times. However, savvy businesses need to conduct the proper due diligence to ensure their CRM strategy succeeds.

Written by Mark Coggins20 Dec. 08 22:00