The emergence of community platforms has been one of the most exciting technology marketplaces to watch over the past few years. These tools have revolutioniaed digital marketing by allowing companies to develop online communities that they can use to facilitate conversations about products, stimulate innovation initiatives, and generate new levels of customer intimacy. Given the significant competitive advantages that can result from such a highly visible technology, it's important that sourcing professionals play a role in their procurement.
However, as the market for community platforms grows, so do the challenges associated with managing a variety of suppliers and stakeholder objectives. Many sourcing teams find themselves struggling to consolidate several internal community platforms and indentify the vendor that most closely aligns with long-term organisational objectives.
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