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Stories by Richard Wood

Go mobile, be happy

With more and more wine on offer online, the domestic wine market looking flat and competitors making tentative moves to support sales reps with wireless technology, it was time for Villa Maria Estate to take first mover advantage.
The original plan was for the winery to roll out a complete personal digital assistant (PDA) sales and information system to its 30-strong nationwide sales team in September last year. But delays in the software development part of the project meant the PDAs were sent out with just email and data synchronisation software.

Written by Richard Wood30 April 03 22:00