More and more businesses use social media as one of the key metrics for expanding their presence in the market. In New Zealand, social networking sites have become an increasingly distinct contributor to boost sales and marketing efforts.
Although the use is on the rise, many organisations have a lack of understanding of the potential risks and threats that social media can cause, let alone have comprehensive governance policies to regulate their employees. As a result, the cost of security breaches posed by using social networking platforms might be far greater than their benefits.
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