Knowing what was previously thought ‘unknowable’ allows companies to outperform their competitors, leveraging data-driven strategies in everything from customer preferences, to testing theories in almost real time, through to new product design.
But for many companies (and New Zealand companies are no different), managing the plethora of data collected every minute and using it to create competitive business intelligence is still a step too far, too hard, or too expensive.
New Zealand Data Warehousing company, WhereScape, aims to share its knowledge of making sense of the tsunami of big data.
WhereScape has attracted three international speakers, supported by local business intelligence and big data experts, to its upcoming Masters of Big Data conferences, to be held in Auckland and Wellington on August 25 and 27 respectively.
They are, according to WhereScape CEO and founder Michael Whitehead, recognised heroes in global Big Data and BI.
“Companies are really struggling to make sense of big data and work out what’s important and what’s not, and do it fast enough to make a real, competitive difference. Couple that with the ever growing range of new technologies to analyse the disparate pieces of data and create a valuable business tool, and it can be overwhelming,” says Whitehead.
“We have a long association with Dr Barry Devlin, analyst and worldwide authority on BI and big data – and colloquially regarded as the grandfather of big data globally, so we’re glad to be able to share his knowledge with local businesses,” says Whitehead.
Tesco’s Andy Ruckley, and Heng Chu of Fidelity Investments US will also present their case studies and insights on big data at a global scale. Dr Chu is VP of architecture for Fidelity Investments, responsible for designing, architecting and delivering a big data analytical environment consisting of an MPP Data Warehouse and a Hadoop cluster that provides predictive analytics on customer data
Ruckley has held positions with Centrica, Three and Nokia prior to joining Tesco in early 2013 as an enterprise architect. He has held the position of program lead for business information services with Tesco since August last year, leading a team of 100 IT professionals (across the whole SDLC) in their drive to deliver BI support to this global grocery retailer.
To arrange interviews with keynote speakers ahead of the conference, please contact Jan Sedgwick, and for more information on WhereScape’s Masters of Big Data conference, contact David Morris (P: 021 618 274) or visit the event website.
Join the CIO New Zealand group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.