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Whitepaper

The Collaboration Gap in Social Media

The Collaboration Gap in Social Media

Traditional models of enterprise collaboration, specifically traditional tool-centred approaches that require the user to break context to communicate are not effective in social media management. Increasingly, today's enterprise collaboration need to reflect the best of consumer style social models, preserve both context and history and provide appropriate media support. In this whitepaper, we look at how to bridge this collaboration gap.

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