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Whitepaper

Return on Mobile: Capturing the value beneath the surface

Return on Mobile: Capturing the value beneath the surface

This executive report, based on surveys of more than 1,000 Global C-suite and mobile executives from 18 industries, will explore the vast opportunities hidden from view. Further, we will show how different groups of organisations—Growers, Opportunists and Experimenters—approach ROI. Finally, we will use the best practices of the most successful organisations in our study, as well as insights gained from analysis of responses to questions in our interviews, to provide a path forward for those organisations wishing to explore new opportunities for greater ROI on mobile.

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