Most organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation.
But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us. Business-wide transformation is order, and superior customer engagement the end game.
Technologies that have led to wholesale digital disruption of industries have paved the way for a new era of rapid innovation, driven by intelligence, including machine learning and artificial intelligence, the Internet of Things, next-generation robotics, quantum computing, 3D printing and automated vehicles.
On their own, each has the power to transform industries and organisations. Together, they represent unprecedented change and blur the line between the physical and digital, human and machine.
For businesses, they’ll revolutionise customer expectations, product, collaborative innovation, and organisational forms.
Without the end customer in mind, a clear purpose, and a commitment to a culture that’s constantly learning and adapting, many simply won’t keep up with rise of intelligence-based technologies that shake the foundations of how we work, live and relate. And in an era where experience is drawn from a combination of product, service, marketing and platform interaction, companies need to cement their ability to tap data and customer insight in a way that fosters competitive advantage.
As custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our CIO-CMO Exchange event will investigate:
About CIO-CMO Exchange:
CIO-CMO Exchange is an event designed to bring IT and marketing leaders together to debate key trends and technologies impacting their strategic role in business.
This fabulous event, brought to you jointly by CIO and CMO magazines, kicked off to great acclaim in Sydney in 2014, and was followed by our successful 2015 and 2016 events in Melbourne and Sydney, which focused on how CIOs and CMOs come to grips with digital transformation.
We first brought this highly successful breakfast series to Auckland in 2016, in order to give New Zealand IT and marketing leaders the opportunity to come together to discuss prevalent issues and trends influencing their strategic executive functions. We're delighted to again bring our two CIO and CMO audiences together in 2018.
Attendance is limited to CIOs, CMOs, Heads of IT, Heads of Marketing, Heads of Customer experience and their direct reports. CIO and CMO reserve the right to refuse attendance to any person not fitting this job description or from a non-sponsoring vendor organisation