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CMO-CIO Roundtable: Shifting digital from end enablement to whole-of-business strategy

CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.

  • Shifting digital from end enablement to whole-of-business strategy: CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital In photo (from left): Leanne Elder of Counties Manukau Health; John Pye of University of Auckland; Jared Neilsen of Bayleys; Nadia Cameron of CMO Australia and New Zealand; Michael Millard of Deloitte Digital; Divina Paredes of CIO New Zealand; James Dickinson of BDO Auckland; Sonya Crosby of SkyCity; Silverio Governo of Sitecore; Richard Raj of Frucor; Tony Darby of Auckland Motorway Alliance; Peter Yates of Spark Ventures; Summer Ormond of Spark; Stephanie Creasy of Deloitte Digital; and Ian Hulme of BNZ. (Photos by Jason Creaghan)

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Shifting digital from end enablement to whole-of-business strategy: CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital (Photo by Jason Creaghan)

  • Tony Darby of AMA and Richard Raj of Frucor @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Scott Wilson of Oceanbridge @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Tom Cotter of MediaWorks and Ian Hulme of BNZ @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Jared Neilsen of Bayleys @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Michael Millard of Deloitte Digital @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Silverio Governo of Sitecore @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy.

  • Ian Hulme of BNZ @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Silverio Governo and Stephanie Creasy join the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • CMOs and CIOs discussed the key ingredients you need to build a comprehensive, whole-of-business digital strategy. Ian Hulme of BNZ joined the roundtable discussion.

  • Tony Darby of Auckland Motorway Alliance: CMOs and CIOs discussed the key ingredients you need to build a comprehensive, whole-of-business digital strategy.

  • CMOs and CIOs discussed the key ingredients you need to build a comprehensive, whole-of-business digital strategy.

  • CMOs and CIOs discussed the key ingredients you need to build a comprehensive, whole-of-business digital strategy. Leanne Elder of Counties Manukau Health joined the roundtable discussion.

  • CMOs and CIOs discussed how to adopt a personalised approach to customer engagement @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • James Dickinson of BDO Auckland @the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Jared Neilsen of Bayleys at the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Richard Raj of Frucor: CMOs and CIOs list ways digital optimisation can open up new products, models and ecosystems for your business.

  • John Pye of University of Auckland @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Silverio Governo of Sitecore @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Sonya Crosby of SkyCity @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • CIO NZ editor Divina Paredes @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • The roundtable discussion, sponsored by Sitecore and Deloitte Digital, tackled the roles IT and Marketing must play in digital change and how to balance and unite systems of engagement with systems of record.

  • Michael Millard of Deloitte Digital and Scott Wilson of Oceanbridge @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy. #NZexchange

  • Summer Ormond of Spark and Pete Yates of Spark Ventures are among the panellists at the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • “How do you build agility into your teams and transform ways of working to meet the demands of today’s fast-paced, digitally fuelled mobile world?”

  • James Dickinson of BDO and John Pye of the University of Auckland: CMOs and CIOs discuss the key ingredients needed to build a comprehensive, whole-of-business digital strategy at the 1st CMO and CIO roundtable discussion in Auckland.

  • CMOs and CIOs list ways digital optimisation can open up new products, models and ecosystems for your business.

  • CMO Australia and New Zealand editor Nadia Cameron at the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Pete Yates of Spark Ventures at the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Summer Ormond of Spark NZ @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Pete Yates of Spark Ventures @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Leanne Elder of Counties Manukau Health and Tom Cotter of MediaWorks @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • CMO and CIO New Zealand held a roundtable discussion on how organisations can shift their approach to digital from front-end enablement to a whole-of-business strategy. #NZexchange

  • James Dickinson of BDO Auckland @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • At the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Scott Wilson of Oceanbridge and Tony Darby of AMA @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, sponsored by Sitecore and Deloitte Digital.

  • Michael Millard of Deloitte Digital @the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy, held at the Gusto in SkyCity.

  • Michael Millard of Deloitte Digital and Scott Wilson of Oceanbridge @ the 1st CMO and CIO New Zealand roundtable discussion on shifting digital from end enablement to whole of business strategy.

  • The 1st CMO and CIO New Zealand roundtable discussion was held at the Gusto at SkyCity. It was sponsored by Sitecore and Deloitte Digital. In photo (from left): Leanne Elder of Counties Manukau Health; John Pye of University of Auckland; Jared Neilsen of Bayleys; Nadia Cameron of CMO Australia and New Zealand; Michael Millard of Deloitte Digital; Divina Paredes of CIO New Zealand; James Dickinson of BDO Auckland; Sonya Crosby of SkyCity; Silverio Governo of Sitecore; Richard Raj of Frucor; Tony Darby of Auckland Motorway Alliance; Pete Yates of Spark Ventures; Summer Ormond of Spark; Stephanie Creasy of Deloitte Digital; and Ian Hulme of BNZ.

  • The 1st CMO and CIO New Zealand roundtable discussion was held at the Gusto at SkyCity. It was sponsored by Sitecore and Deloitte Digital.

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