Sign up now to get free exclusive access to reports, research and invitation only events.
What value is there in connecting to someone we don’t like just because of their position? 'None,' writes Bradley de Souza.
7 - The shadow channels will challenge tradition
2017 represents a defining year for the Australian technology industry, with the changing of the channel guard underway, driven by a leading group of upstarts.
Billed as a shadow channel, these players are leaving the traditionalists behind, forging new futures through technological innovation and refreshed go-to-market strategies.
According to one industry expert, the shadow channel is a “broad and diverse group” of companies from all backgrounds who engage, influence, recommend and even resell technology to lines of business.
Spanning ISVs, consultants, born-in-the-cloud providers, start-ups and industry-based professional services firms, the shadow channels are growing in prominence across Australia, widening the competitive partner landscape as a result.