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  • Why Ad Tech Consolidation Is Good for CIOs

    In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

    Written by Matt Kapko09 Dec. 14 03:15
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59

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