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  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42
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  • Why businesses should focus on wide data, not Big Data

    In these heady days of Big Data, a lot of organisations treat data collection like a Pokémon game: Gotta catch it all. But Dane Atkinson, CEO of cross-platform marketing analytics specialist, SumAll, says most organizations need to think wide, not big, when it comes to data.

    Written by Thor Olavsrud14 March 15 02:23
  • Cloud BI: Going where the data lives

    Historically, cloud BI has been mostly used by smaller businesses, but larger enterprises are starting to make the trek.

    Written by Nancy Gohring20 Aug. 14 20:48
  • 9 Common BI Software Mistakes (and How to Avoid Them)

    According to Gartner, business Intelligence and analytics will remain a top focus for CIOs through 2017, with companies spending millions on traditional BI software, cloud BI services and now mobile apps and even social BI. However, as the type and number of BI solutions has grown, so too has the possibility of failure, of picking the wrong business intelligence software for your business problem or problems or of having end users not understand or properly use the solution.

    Written by Jennifer Lonoff Schiff13 Aug. 14 05:40
  • 7 things marketing wants to say to IT

    Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?

    Written by Mary K. Pratt05 Feb. 14 12:28
  • How analytics helped Ford turn its fortunes

    Big data and analytics permeate virtually every move Ford makes, from forecasting the worldwide price of commodities to figuring out what exactly consumers want, what it will build, where it should source parts and how to power its lineup of vehicles.

    Written by Julia King02 Dec. 13 11:33

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