It's no secret that customer relationship management (CRM) is a key business strategy to determine enterprise success. Aggressively managing customer relationships and working to ensure retention have become imperative to building business, especially through lean times. However, savvy businesses need to conduct the proper due diligence to ensure their CRM strategy succeeds.
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In England, electricity suppliers live in fear of football, but the
development of intelligent networks in the power system may help them
Analytics software, which helps businesses track and then manage customers' behaviour, will form part of an extensive technology improvement program this year at Sky City as it seeks to revive the business after a tough financial year.
Chief executive Nigel Morrison pledged to invest the lion's share of its $NZ65 million ($53 million) maintenance capital expenditure in new gaming machines and improved internal technology, after a 49 per cent drop in annual net income to $NZ49.9 million for the year ended June 30.
''Information technology is a critically important component in running a modern casino," observes Nicolas Pechet, strategy director of business intelligence consultancy Fusion Consulting. "From security through to CRM and room inventory management, IT touches virtually every aspect of a casino's operations."
With competition in the gaming industry intensifying, IT is going to become more important than ever in the workings, not only of casinos, but of the entertainment resorts that are being built around new generation gaming developments.
Gas tops US$4 per gallon. Crude is trading at all-time highs-above $125 a barrel. And oil and gas companies are booking fat profits. In May, Exxon Mobil reported $10.9 billion in profits for its latest quarter, just short of its record-breaking $11.7 billion the quarter before.