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CIO-CMO relationship - News, Features, and Slideshows

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  • Are CIOs Destined to Work for the CMO?

    As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding marketing when there's a conflict.

    Written by Paul Rubens07 Oct. 13 19:34