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News about CMO Council
  • Attracting millennials starts with digital tech

    The ways millennials use technology are changing how companies brand themselves to attract young talent. However, according to a new study from the CMO Council and Executive Networks, most marketing and HR leaders don't have brand strategies that align with millennial preferences.

    Written by Lauren Brousell03 July 15 00:45
  • CMOs and CIOs: Can this relationship be saved?

    A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.

    Written by Thomas Wailgum05 Oct. 10 03:21