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CMO role - News, Features, and Slideshows

News about CMO role
  • CEOs force CIOs, CMOs into digital transformation bunker

    CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

    Written by Clint Boulton04 March 16 01:51
  • Taco Bell CMO on digital marketing's 7 paradoxes

    Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.

    Written by Matt Kapko28 Jan. 16 04:49
  • It's risky business when CMOs tackle tech alone

    There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late - that is, after competitors beat them to the punch.

    Written by Tom Kaneshige14 Oct. 14 23:30
  • CMOs Are Missing Out on Mobile Marketing Opportunities

    Hey CMOs, how goes your mobile marketing efforts? Probably not well. Marketers struggle to define mobile objectives and manage their mobile performance, says Forrester. CIOs better listen up, too. You can help CMOs deliver on this missed mobile marketing opportunity.

    Written by Tom Kaneshige09 Oct. 14 00:12
  • How to Keep CMOs From Making Disastrous Software Purchases

    When the chief marketing officer (CMO) makes software purchasing decisions, it's a near-certain recipe for security, performance and scalability disasters -- and it's the CIO who's likely to be asked to sort out the resulting mess. That's the view of Sheldon Monteiro, CTO of SapientNitro, a division of business and technology consultancy Sapient.

    Written by Paul Rubens23 Sept. 14 22:54
Features about CMO role
  • Content marketers need to get (really) personal

    Among marketers, the drum beat to "personalize" messages and offers to customers is growing louder and faster. Personalization sounds nice, but truth is, it's really a long ways off.

    Written by Tom Kaneshige03 June 15 02:53
  • CMO-to-CMO: Engage With Technology

    You'd think marketing pros speaking to a roomful of marketers about the rocky CMO-CIO relationship would devolve into an IT-bashing session -- but you'd be wrong.

    Written by Tom Kaneshige13 Aug. 14 05:10