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  • CIOs Must Become Technology Consultants

    If the 'old' CIO had a reputation of throwing up barriers, the 'new' CIO must focus on breaking down barriers to show marketing, finance, HR and other business leaders how IT services can help them become better within their particular operations.

    Written by CIO Staff21 March 14 17:41
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • Are CIOs Destined to Work for the CMO?

    As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding marketing when there's a conflict.

    Written by Paul Rubens07 Oct. 13 19:34
  • Six ways social media affected the enterprise in 2012

    Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.

    Written by Jennifer Lonoff Schiff13 Dec. 12 22:45

Whitepapers about cmo

  • Elevating the customer experience in the mobile world

    With mobile app sales anticipated to reach $151 billion by 2017, there is no denying applications are reshaping the way organisations interact with their clients. This whitepaper looks at the factors that contributes to a compelling experience for the application end user, and how the combination of mobile application analytics and APM solution can provide deep insights that benefits both the CIO and CMO.

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