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customer engagement - News, Features, and Slideshows

News about customer engagement
Features about customer engagement
  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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    Written by Stephanie Overby30 Oct. 15 22:27
  • CIOs and CMOs must partner on 'insight teams'

    Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

    Written by Tom Kaneshige30 April 15 04:23

Whitepapers about customer engagement