Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.
customer engagement - News, Features, and Slideshows
customer engagement in pictures
Leading New Zealand marketing and IT chiefs joined CMO and our sponsor, Sitecore, at our latest roundtable in Auckland to discuss how they're starting to plan for AI and machine learning in customer engagement. Here are pictorial highlights from our event.
Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).