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data-driven marketing - News, Features, and Slideshows

News about data-driven marketing
  • How to do data-driven marketing right

    Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

    Written by James A. Martin06 April 16 22:00
  • CEOs force CIOs, CMOs into digital transformation bunker

    CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

    Written by Clint Boulton04 March 16 01:51
  • Now that AI has mastered 'Go', are all our jobs next?

    One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

    Written by Katherine Noyes06 Feb. 16 06:54
  • Why is your new product failing? Just ask Watson Analytics

    IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

    Written by Katherine Noyes03 Dec. 15 22:37
Features about data-driven marketing
  • 7-Eleven takes a big gulp of customer data

    The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons
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    Written by Stephanie Overby30 Oct. 15 22:27
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32