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data management platform (DMP) - News, Features, and Slideshows

News about data management platform (DMP)
  • Adtech and martech worlds collide

    People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.

    Written by Tom Kaneshige28 May 15 04:27