Menu

Datalogix - News, Features, and Slideshows

News about Datalogix
  • Oracle hopes to better target online advertising with Datalogix acquisition

    Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.

    Written by Peter Sayer23 Dec. 14 02:51
  • Dozens of US tech firms violate EU privacy promises, advocacy group says

    Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.

    Written by Grant Gross14 Aug. 14 14:02
  • FTC: Congress should rein in data brokers

    Data brokers should give consumers more control over their personal information, and Congress should consider legislation that reins in the ways data brokers can use that information, the U.S. Federal Trade Commission is recommending.

    Written by Grant Gross28 May 14 02:43