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  • Are digital marketers headed for a wipeout?

    As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.

    Written by Tom Kaneshige16 April 15 05:26
  • How social networks are changing mobile advertising

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

    Written by Matt Kapko21 Aug. 14 05:37
  • How to Ensure Your Social Media Privacy

    Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.

    Written by Matt Kapko15 May 14 06:31

Whitepapers about digital marketing

  • The Value of Social Data

    Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.