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News about Eloqua
  • Oracle E-Business Suite upgrade points to its Fusion dilemma

    Oracle has pushed out a major update to its E-Business Suite of applications, in a move that underscores the company's challenge of meeting customer needs while also persuading them to adopt its next-generation Fusion cloud software.

    Written by Chris Kanaracus14 Aug. 14 04:36
  • Oracle merging its marketing software into a tighter-knit suite

    After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.

    Written by Chris Kanaracus19 Feb. 14 13:00
Features about Eloqua
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59