Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.
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This report examines the challenges and evaluation criteria of three organisations looking to address gaps in their existing analytics. The research subjects included a multi-national biotechnology firm, a global petrochemical firm, and a mid-sized financial services firm. And although unique in industry, they shared common challenges including: Challenges with legacy solutions, the limitations presented by their default reporting tools, and difficulty in seeing the “full picture” when conducting analysis.