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  • 9 ways mobile and social tech improves the retail shopping experience

    With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

    Written by Jennifer Lonoff Schiff10 July 15 00:02
  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • Making the Clinical Data Warehouse Relevant Again

    The clinical data warehouse used to represent what was wrong with healthcare IT: An incomplete data source that was siloed to boot. But Texas Children's Hospital has turned its data warehouse into a valuable tool for clinical and operational analytics.

    Written by Brian Eastwood03 June 14 22:48
  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42