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Features

  • Why Instagram started banning hashtags (and why it's a bad idea)

    Policing social media sites is no easy task, because users can post almost anything they want, often without consequence. Other users can report inappropriate content, but it's not possible for social networks to remove every post that violates their guidelines.

    Written by Lauren Brousell12 Aug. 15 23:55
  • Inside the murky world of 'social media influencers'

    Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.

    Written by Lauren Brousell10 July 15 01:52
  • In the Digital Enterprise Everyone Needs to Think SEO

    The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.

    Written by Tom Kaneshige05 Dec. 14 05:44
  • How to Use Social Media to Improve Your IT Recruiting Strategy

    Social media is ubiquitous in today's digital world, so you can bet your next star employee is out there sharing, liking and tweeting. Here's how to leverage social networking technology to effectively target and recruit IT candidates.

    Written by Sharon Florentine17 March 14 18:00
  • When tech titans join forces: The verdict on 6 big mergers

    Some things go together like peanut butter and jelly. Others are more like peanut butter and motor oil. The joining of tech titans is no different. Here we discuss whether six high-profile mergers have made a tasty combination or a gross one.

    Written by John Brandon04 March 14 13:37