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Tutorials about integrated marketing
  • How to Build a Customer Loyalty Program

    Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

    Written by Jen A. Miller25 March 14 12:48