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  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • Six Google analytics tips for online marketers and SMBs

    Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

    Written by James A. Martin25 July 13 12:42
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  • Inside the murky world of 'social media influencers'

    Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.

    Written by Lauren Brousell10 July 15 01:52
  • 5 Things CIOs Should Know About Digital Signage

    Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.

    Written by Mary K. Pratt28 Aug. 14 04:15
  • Personal Websites Give Job Seekers Greater Control

    If you are looking to land your next tech job, creating and promoting a personal website can help you control Google search results, better highlight relevant skills and provide an edge in a competitive job market.

    Written by Sharon Florentine19 Feb. 14 15:16
  • 14 Ways to Use Twitter to Market Your Business

    Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

    Written by Jennifer Lonoff Schiff25 Nov. 13 17:03

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