Marketo - News, Features, and Slideshows

Features

• Today's CIO Better Know What's in a Name

  Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?

• Why Oracle bought Eloqua, and what it means for the market

  Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.