The general answer to the question posed in the headline is "Yes." You can count the number of firms that have done this well on one hand and still have two or three fingers left over.
Sense - News, Features, and Slideshows
Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.