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News about social business
  • 5 Ways to Improve Your Social Media Campaigns

    Over the past few years, those in charge of branding and communication for large companies have realized that social networking can be an effective marketing tool. Sure, there's still multi-million-dollar ad campaigns that run during football games and the print advertisements in major national magazines. However, at a more granular scale, it's often the individual tweets and connections with customers that can have the most impact. CIO.com asked social media experts to share their best tips for achieving social media success on sites such as Facebook, LinkedIn.com and Twitter.

    Written by John Brandon04 Sept. 14 23:22
Features about social business
  • 7 things marketing wants to say to IT

    Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?

    Written by Mary K. Pratt05 Feb. 14 12:28
  • Here comes the age of ambient everything

    Trends in social, search, mobile, wearable and the Internet of things will alter our perception of reality. Change is in the air, says columnist Mike Elgan.

    Written by Mike Elgan16 Nov. 13 12:05