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  • Traversing the Labyrinth of Social Marketing Metrics

    Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

    Written by Matt Kapko22 May 14 03:57
  • Has Social Media Become the Wild, Wild West for Marketers?

    Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.

    Written by Matt Kapko26 April 14 05:54
Features about Technology Topics | Social Media
  • Snapchat Must Either Grow Up or Risk Disappearing

    Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.

    Written by Matt Kapko11 June 14 23:27
  • How to Ensure Your Social Media Privacy

    Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.

    Written by Matt Kapko15 May 14 06:31
  • Why C-Suite Executives Need to Shine on Social Media

    Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

    Written by Matt Kapko18 March 14 19:09
  • Social Media Getting More Spontaneous and Less Personal

    Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

    Written by Matt Kapko11 March 14 16:55

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