web 2. - News, Features, and Slideshows


  • Judgment day

    How influential are you on Twitter? That's what several sites are now promising to judge, labelling you by doing everything from calculating your "social capital" to knocking you for a "low Twitter efficiency."
    These Twitter ranking sites vary in how calculations are made - some basic sites rely solely on the number of tweets, retweets and followers, while others use more complicated algorithms to determine results.

    Written by Kristin Burnham13 Jan. 10 22:00
  • Guerrilla marketing tactics for jobseekers

    That's the sound of your résumé entering the black hole known as the recruiter's inbox. When job seekers don't hear back from a recruiter or hiring manager, they figure their résumé has fallen into an abyss of disinterest.

    Written by Meridith Levinson13 Aug. 09 22:00
  • Collaborate, don't pontificate, in the new social era

    The central tenet of Web 2.0 is that online audiences are no longer mute drones to be lectured from on high. Audiences now have the tools to talk back and expect the organisations they acquire goods and services from to at least acknowledge their input.
    Yet businesses who decide to adopt these interactive technologies sometimes find that that they cannot apply the same principle to the networks they create for themselves. Commercial social networking services allow some customisation, but are not entirely open to their users shaping the experiences they offer to their own, closed, communities. Nor are these services private. Some social networks allow closed communities, with users' data only made available to pre-approved persons. But they are not entirely exclusive.

    Written by Simon Sharwood09 Sept. 08 22:00
  • Enterprise Web 2.0 adoption still growing

    A new McKinsey report found that many companies have adopted Web 2.0 technologies such as blogs, wikis, social networks and mashups during the past year, with companies on average adding three Web 2.0 tools to their companies technology offerings.

    Written by C.G. Lynch31 July 08 22:00
  • Second generation webbers need social security

    When a leading evangelists for Enterprise 2.0 acknowledges "there are some real dangers in an increasingly transparent world", it's worth listening.
    Ross Dawson, chairman of the Future Exploration Network, is a great fan of online collaboration and communication, but admits there are limits. While research has revealed "a positive impact on stock prices where there is more transparency," he warns that companies which transparently reported their customers' private information, for example, would quickly see the opposite effect on share prices.

    Written by Beverley Head29 April 08 22:00
  • Commonwealth Bank overhaul taps SAP and Accenture

    Commonwealth Bank of Australia has become the first of the Big Four retail institutions to announce an overhaul of its massive core banking system, opting for a $580 million combined services and software contract over four years with Accenture and SAP.
    The move has significantly accelerated CBA's previously stated position of moving to a technology footing that would allow it to quickly enter new markets including Asia with so-called "white-label" financial services products, either by partnering with or acquiring other institutions.

    Written by Julian Bajkowski29 April 08 22:00
  • Letting the riff-raff in

    The rise of web application and Web 2.0 innovations such as social networking sites has provided malicious internet attackers with a new strategy, security vendor Symantec says in its latest threat report.
    Instead of seeking out vulnerable users individually, the attacker compromises a website that thousands of users trust and waits for potential victims to come to them.

    Written by Stephen Bell16 Oct. 07 21:00