Web 2.0

Web 2.0 - News, Features, and Slideshows


  • Call centers as social media hubs

    Contact centers are changing rapidly with the arrival of cloud technology and the ability to interact with customers over new social channels, including Twitter. The transformation has implications for everything from how companies deal with customers to the role agents play and how internal groups are best organized. Network World Editor in Chief John Dix caught up with the CEO of LiveOps, Marty Beard, for his take on where we stand and where we're headed.

    Written by John Dix27 Jan. 14 23:07
  • The next big thing: Virtual workplaces

    In November, 1,500 international knowledge management experts converged on Washington DC for the world’s premier conference in this field, KM World 2010, giving attendees a glimpse into the future. Information Leadership’s Grant Margison was there as a speaker, and shares key insights on trends emerging from the conference.
    2.0 – it’s not just for teenagers any more. Most organisations are now thinking of, or have systems for, managing content and allowing for project collaboration. Case studies showed how organisations have extended this effectively to include social and networking functionality. Networking lets people find expertise and sound out who can help, while the social side provides a means of informally commenting on and finding content as well as building relationships. A parallel trend is the expectation that these combinations of tools are available 24/7, at any location, on a range of desktop and mobile platforms.

    Written by Grant Margison19 Dec. 10 22:00
  • Facebook unveils new messaging system

    Killing recent rumours that it's launching an e-mail killer, Facebook today unveiled a new messaging system that will envelope e-mail, instant messages, Facebook messages and SMS.

    Written by Sharon Gaudin16 Nov. 10 08:34
  • How social technologies can kickstart innovation

    The collaboration landscape is no longer about isolated groups of people that work together to complete a specific job. Today, enterprise collaboration extends more broadly across the organization, encouraging partnerships across teams that might not have previously worked together. What's the reason behind this shift?

    Written by Rob Koplowitz17 Sept. 10 02:32
  • Slapped in the face

    The collaboration and sharing made possible by Web 2.0 technologies also bring along a specific set of risks. In Slapped in the Face: Social Networking Dangers Exposed, security researchers Nathan Hamiel and Shawn Moyer explain how attacks are made easy because of the very nature of these sites, where users can upload and exchange pictures, text, music and other types of information with little effort.
    "Social networking sites are meant to get as many users in one place as possible on one platform, and for attackers there's a lot of return-on-investment in going after them," Moyer said, describing the climate as a perfect storm of social engineering and bad programming.

    Written by Joan Goodchild06 Feb. 10 22:00
  • Five proven ways to get retweeted

    We all like to think we're interesting. And on Twitter, that's often measured and validated by how frequently other people retweet your posts. Maybe you're looking to hear feedback on your recent blog post. Or you've found an interesting article or a funny YouTube video that you want to share with others. Aside from the instant ego boost that being retweeted provides ("Hey! They like me!), retweeting also helps you reach a greater portion of the Twittersphere than you'd be able to on your own.
    Dan Zarrella, author of The Social Media Marketing Book, knows his Twitter stats. He's combed through tens of thousands of tweets and compiled a report detailing his findings. Read on for his five tips to help you craft the kind of tweet that will get you noticed.

    Written by Kristin Burnham11 Jan. 10 22:00
  • Tools to better manage your social networks

    When you belong to several social networking sites - Facebook, LinkedIn, Twitter (and don't we all?), keeping up with them can seem overwhelming. Tweet this. Update that status. Share a link here.If you've resolved to get more organised this year, consider these seven tools that save time and streamline your social networking interactions. My picks: For easy content sharing across platforms, be sure to check out is the browser plugin Shareaholic. And for simple synching and updating of multiple accounts, Atomkeep seems to be the most efficient.
    1. 8Hands. The desktop application organizes your social networking profiles (such as Facebook, WordPress, Flickr, Twitter and YouTube) into one place. It sends you notifications when you receive new comments, messages, friend requests or videos; generates summaries and statistics on your social networking activities; and features a chat window where you can drag and drop YouTube videos or Flickr pictures to share with others.

    Written by Kristin Burnham04 Jan. 10 22:00
  • Collaboration through Web 2.0

    Collaboration is a very human characteristic. Many groups have a natural preference for defining themselves by working together peer-to-peer, rather than acting solely on commands from a higher level in a hierarchy. It is hardly surprising that the tendency should be reflected in the commercial (or public good) enterprise, when a collaborative structure is feasible.
    In collaboration, it can be argued, the talents of each member of the group are more easily released to complement one another for the common good, rather than suppressed by their being treated as interchangeable drones in the hive, limited by their job description.

    Written by Stephen Bell12 Oct. 09 22:00
  • Can Social Networking Be Secure at Work?

    As more workers spend a greater part of their days on social networks like Facebook and Twitter, hackers have turned their energies toward spreading their malware across those services, harming workstations and company networks.

    Written by C.G. Lynch07 May 09 10:12
  • Tips for getting good ROI from Web 2.0 projects

    While Web 2.0 applications such as blogs, wikis and social networks have been wildly popular with consumers, efforts to measure the technology's success for businesses have returned mixed results. In fact, recent research from the Burton Group indicates that business leaders have struggled to define best use cases, measure their success and chart returns on investment.
    But Embarq, a high-speed internet and phone company serving 5.7 million customers (both consumers and businesses) in 18 states, has had some early success making Web 2.0 part of its overall innovation strategy to improve idea generation and ultimately create new products.

    Written by C.G. Lynch27 April 09 22:00
  • Security Pros warm to Web 2.0 access

    Facebook, LinkedIn and Twitter, once viewed as high-risk, productivity-sucking applications, seem to have wiggled their way into the hearts of security teams nationwide. In fact, most organizations no longer block the popular web sites and allow employees to access these Web 2.0 applications at work, according to a new survey from the Security Executive Council.

    Written by Joan Goodchild07 March 09 22:00
  • Is it too late to save Facebook?

    A warning to those who love such social media sites as Facebook: The bad guys are coming for you.

    Written by Joan Goodchild09 Dec. 08 22:00
  • If you can't beat consumer apps, why fight them?

    If you've ever sat in front of your computer and wished that you could see your ugly enterprise software appear in Web 2.0 applications such as Facebook or iGoogle, WorkLight might be the start-up vendor for you. The company's philosophy is pretty simple: if enterprise apps will never be as cool as their cousins in the consumer market, why fight it? And if you can do this securely, without compromising your enterprise data, why not just give users what they want?
    Since WorkLight launched in February, 2006, the company says it has garnered many large enterprise clients, including some major banks. Because customers use a WorkLight server that sits behind a firewall and acts as middleware between the enterprise app and consumer app, the information doesn't pass through Google or Facebook's servers.

    Written by C.G. Lynch15 Nov. 08 22:00