For the first time, our marketing team feels empowered to optimise the customer journey, without any IT help, says Wintec IT director Bradley Vines
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Whitepapers about web content management
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.